One of the most powerful and effective ways to build teams and make sales is an automated campaign tool. A campaign is a coordinated series of operations designed to achieve an important goal. In this context we’re discussing a campaign tool to assist you in both growing your team and sales. As a member of a MLM or Network Marketing team, your primary goals are to build your organization (recruit), train your organization (build), and to sell products. A robust campaign tool makes these tasks predictable and simple.
Let's dive into how campaign tools work. Campaigns are automated actions that take place upon a specific event called a trigger. The trigger can be an event such as a new recruit joining your team, a first commission earned and paid, or the completion of required training. Typically, there are four general types of campaigns: recognition, training, recruiting, and sales.
Let's take a look at a "recognition campaign" in TKT’s PayMaster System. Suppose that Lizzy is a member of your team. Using a campaign tool, you have created a campaign to recognize team members that make their first sale. The trigger for this campaign is a team member’s first sale. In the TKT PayMaster system, the system "recognizes" when Lizzy makes her first sale. Using this sales data, the system automatically sends an email or text to Lizzy with a link to a document, certificate, or even a pre-recorded video from a company executive that congratulates her on her first sale.
Other events that could trigger a recognition campaign include:
- Joining your organization
- Completing a prospect list
- Completing a training sale
- Recruiting a new team member
- Qualifying for a promotion
- Earning a first ";override" commission
Here are other campaign examples:
- John is "saved" as a Top 25 Prospect in an online prospecting tool. The system automatically sends as email to John with an approved message and a link to a video on your company opportunity.
- Susan joins the company. She is immediately sent a "Next Steps" training campaign via email with a link to a video on how to complete a Top 25 Prospect List.
- Lori passes her insurance exam. She will be the recipient of a recognition campaign. The campaign is an automated email with a link to a certificate and/or a congratulations video. In addition, Lori appears on the "Fast Start" Leader’s Bulletin which recognizes new associates.
Campaign reporting tools are available to both agents and home office leaders to track the success of campaigns and associates.
These reports provide data such as:
- Who was sent a campaign?
- Who opened the campaign?
- Who registered for a webinar or a live event?
- What was the follow up?
The purpose of campaigns is to automate a "Call to Action" and/or Recognition.
- The goal of a prospecting campaign is to motivate the prospect to register to attend a webinar or live event.
- The goal of a training campaign is to give the new associate the knowledge, tools, and motivation to take the next step to success.
- The goal of a recognition campaign is to congratulate the new associate on the timely completion of an important step to achieving success in the organization.
- The goal of a client campaign is to educate clients on products and services offered by your organization. This will result in more sales and better persistency.
By properly utilizing campaigns, your organization will:
- Convert more prospects to coded associates
- Convert more coded associates to licensed/trained agents (if licensing and/or training is required)
- Convert more licensed/trained agents into successful sales people
- Improve persistency and/or decrease churn.